REASONS
TO LOVE
FITZROVIA
101
87-125 Cleveland StLondon
W1T 6PL
101
87-125 Cleveland StLondon
W1T 6PL
Getting around
Fitzrovia has excellent connections, however you prefer to get around. There are four tube stations within walking distance and the West End is less than ten minutes away on foot. 101 on Cleveland is also ideally located for Regents' Park, including London Zoo, a range of world-class universities, cultural destinations and international businesses.
International travel times start from development location and use recommended public transport options from Google.For Crossrail all journeys start from Tottenham Court Road station, excluding walking times.Sources: Google Maps, www.crossrail.co.uk
Underground
| 5 mins | Warren Street |
|---|---|
| 7 mins | Goodge Street |
| 7 mins | Great Portland Street |
| 13 mins | Tottenham Court Road |
Crossrail
| 2 mins | Bond Street |
|---|---|
| 4 mins | Paddington |
| 12 mins | Canary Wharf |
| 28 mins | Heathrow Central |
International
| 13 mins | Eurostar |
|---|---|
| 46 mins | Heathrow T1 |
| 47 mins | Gatwick |
| 66 mins | Stansted |
Universities
| 7 mins | UCL |
|---|---|
| 15 mins | LSE |
| 17 mins | King's College |
| 21 mins | Central St Martins |
Restaurants
| 5 mins | Kitchen Table |
|---|---|
| 7 mins | Noize |
| 8 mins | Koba |
| 9 mins | Berners Tavern |
Shopping
| 9 mins | Oxford Street |
|---|---|
| 13 mins | Regent Street |
| 13 mins | Marylebone High St |
| 16 mins | Covent Garden |
Meraki
‘I have always had a love and passion for Greek cuisine – I have been working at Meraki for three years since it opened have been working at Meraki for three years since it opened and have never looked back. Fitzrovia is special in its own way. The area exudes a friendly village atmosphere whilst at the same time benefiting from being in Central London.’
Nikitas Pirgis, Head Chef at Meraki – Greek restaurant and cocktail bar.
Orchidya
‘Fitzrovia has a fascinating history. It’s an urban suburb of marvellous residential buildings and provides a wonderful community feeling right in the centre of London. After securing the premises we launched Orchidya in December 2012. I never imagined I would end up doing something like this at all.’
Sophie Li, General Manager at Orchidya – an urban florist providing imaginative arrangements, high-quality orchids and other plants.
Berners Tavern
‘I have always been passionate about creating new dishes and taking inspiration from old-fashioned recipes. Fitzrovia is an amazing area that gives us the opportunity to taste food from most countries in the world, without having to travel too far.’
Andrei Poptelecan, Head Chef at Berners Tavern – Jason Atherton’s upmarket Modern British restaurant in Ian Schrager’s London Edition Hotel.
Rebecca Hossack Gallery
‘Fitzrovia has absolutely everything you could ever need and more – I never leave the area when I am in London. I love how close I am to Regent’s Park so I can always go for a walk after I’ve been travelling for work and I adore all of the shops in the area.’
Rebecca Hossack, Founder of the Rebecca Hossack Gallery, specialising in Aboriginal and Western Contemporary Art.
Arros QD
‘I’ve spent most of my professional career working in Michelinstarred restaurants and six years. Fitzrovia is quickly becoming a destination for big companies such as Facebook but there’s also a really nice hospitality offering in the area, thanks to all of the luxury and boutique hotels – we are practically rivalling Mayfair!’Richard De La Cruz, Group Head Chef at Arros QD – a Modernist Spanish restaurant owned by Michelinstarred Quique Dacosta, offering speciality paella and wood-fired dishes.
Norma
‘Norma was a concept I had been working on for a while as I’m obsessed with Sicily. Norma feels like my child! When I started working in the area it only had a handful of restaurants and pubs, but always had this incredible buzz and a village-like feel that is extraordinary in Central London.’Ben Tish, Culinary Director at Norma – a Sicilian restaurant with a cocktail bar and private dining room.
Define London
‘There is an abundance of boutiques, restaurants etc. which have rapidly moved into the area. The community has a unique buzz, we are surrounded by great restaurants, beauty salons and clothing stores. Our clients love how conveniently located we are to great food and beverage options after workouts.’
Lyndsey Pryor, Senior Define Instructor at Define London – a leading barre fitness studio.
Dominion Theatre
‘Dominion Theatre is one of the biggest theatre houses in London. I think Fitzrovia has a real London village feel to it and I love the community spirit of the area.’
John Hindley - Operations Director at the Dominion Theatre.
Pollocks Toy Museum
‘The museum was founded by my family in the 1950s although the shop has been here since the 1850s. The variety that Fitzrovia has to offer makes it truly unique, providing residents and tourists with everything they could possibly need.’
Eddy Fawdry, Owner of Pollock’s Toy Museum – a boutique shop and toy museum.
Lore of the Land
‘The amalgamation of cultures in Fitzrovia is what makes the area unique to me. There’s such a range of people, from trendy to traditional.’
Bartek Koltunski, Assistant General Manager at Lore of the Land - a traditional
